SEO for Local Businesses

When it comes to finding local businesses, people use the Internet to find the services they need. Local business professionals are constantly telling me that traditional phone directory advertising does not work like it used to, and that they are reallocating their advertising budgets to Internet services in an effort to bring in new business.

If you want to attract Internet users to your website to generate revenue, nothing beats being on the page 1 of Google. However, your business needs to be on page 1 for the right terms. For example, if you are a dentist in San Diego, you might think it would be ideal for your website to be on page 1 for the search phrase "dentist".

Being on page 1 for the search term "dentist" would surely bring traffic to your site, but since the phrase was not geo-modified (i.e. "San Diego dentist"), your page 1 ranking would bring in visitors from all around the country - which as a local business - you cannot service. Getting on page 1 of Google for general terms also requires more ongoing SEO effort, which would cost your business more money regarding professional SEO fees.

Local SEO Solution

A more cost-effective approach would be to get your website to rank on page 1 for search phrases applicable to markets your business is capable of servicing. Such terms would not require as much ongoing SEO effort, and could therefore be obtained at less cost to you - the local business owner. I can help your website obtain page 1 rankings on Google search results for local terms applicable to your business.